AUTOMOTIVE WEBSLIDERS
Dan Tobin Buick GMC and Chevrolet
The challenge when designing this creative was knowing the client was not satisfied with their previous websliders and they wanted a quick turnaround for a large quantity of vehicle incentives. I wanted these sliders to represent the Dan Tobin brand. Looking at their website, the main colors were black, red, gray, and white, which I utilized in my designs to help create a cohesive look. Additionally, to tie the sliders back to the Dan Tobin brand, I used the shape of the “road“ symbol coming off their logo as a road for the car cuts on the sliders.
I used a gradient texture in the road graphic to draw the eye towards the incentive. The lines in the background help move the eye around the page, from the incentive to the car and back again.
I used a gradient texture in the road graphic to draw the eye towards the incentive. The lines in the background help move the eye around the page, from the incentive to the car and back again.
Suburban Subaru
Suburban Subaru wanted to promote their dealership having the number one certified pre-owned sales in the USA. I wanted to feature a few different cars, using previous year models to tie in with the CPO messaging.
Felix Sabates Lincoln
I took the initiative to ask the sales rep if I could do a creative refresh for this dealer to adhere to updated Lincoln brand guidelines. The previous creative used car cuts, but Lincoln prefers having lifestyle images. I incorporated a curved line to separate the image from the incentive information and to add more depth to the slider. Type and colors are based on Lincoln branding.
Brown-Daub Volvo and Hyundai
For the incentive websliders for Brown-Daub Volvo, I kept the design simple to match with Volvo brand standards. To help with production time, I used a white background behind the vehicle image as the Volvo car cuts assets were not on transparent backgrounds. I also incorporated a safe area around the image to ensure the website responsiveness wouldn't cut off any of the image or incentive information.
Brown-Daub Hyundai wanted a one-off webslider to promote test drives and delivery during the beginning of the 2020 pandemic. They requested the creative have a graphic comic book style. I kept the colors blue to fit in with Hyundai branding.