Supreme Chocolatier: Animated Takeover
The client requested to have animated creative for a homepage takeover promoting Easter sales. Since the client was open to creative freedom with these ads, I decided to do a more playful animation, with very subtle movements happening in the background throughout.
A bunny running through a spring time meadow appears, getting closer as it goes back and forth. Eggs pop out of the grass to give off the feeling of the Easter bunny hiding eggs. Easter eggs are used again to bring in the sale information. Each egg is a different pattern to create variety on the homepage takeover. Images of the client's chocolate bunny products were used as well.
CLICK ON ADS TO SEE ANIMATION