|
SMART Paws Animal RescueFrom 2015 - 2017, I volunteered my skills as a designer and photographer developing the branding for SMART Paws Animal Rescue. I designed their logo and various marketing materials. I visited the homes of adoptable foster cats to photograph and record videos to capture their personalities for the website and social media outlets. Additionally, I worked on their website design and created promotional videos and illustrations.
|
Marketing Materials
I created various marketing materials for SMART Paws. These included paperwork, fillable forms, flyers, rack cards, business cards, postcards, apparel, donation jars, social media posts, promotional videos, web design, and a table banner.
|
|
Promotional Videos
As part of a social media campaign, I visited different foster homes to record videos of adoptable cats. I focused on capturing their personality to highlight in a feature called "Tuesday's Treasures." Using information from their bios, I edited short videos, around one minute in length, to promote the adoption of foster cats. In addition, I created a few longer videos that included cats available for adoption to be featured on their website.
|
|
|
|
|
|
Photography
To help promote adoptions, I took visited the homes of foster cats and kittens to take photos that captured their personalities.
Illustrations
These illustrations were a collaboration with my mom, who was a SMART Paws board member. They were used as cover images to promote events on Facebook.
|
|
|