Silver Lake Sand Dunes

Silver Lake Sand Dunes: Static Display Campaign

The client waned to refresh the previous year’s creative to bring people to Silver Lake Sand Dunes. I focused on creating a cohesive campaign, as there were multiple versions requested. I wanted to mimic a sand texture for the background image and purposely left white spaces on the edges of the texture to accomplish this. The client liked the script font previously used. I adjusted the format of the text to fit in the layout and used it to call out a focus word in each headline.

Rectangle (300x250)

Leaderboard (728x90)

Mobile Banner (320x50)

Half Page (300x600)