Silver Lake Sand Dunes: Static Display Campaign
The client waned to refresh the previous year’s creative to bring people to Silver Lake Sand Dunes. I focused on creating a cohesive campaign, as there were multiple versions requested. I wanted to mimic a sand texture for the background image and purposely left white spaces on the edges of the texture to accomplish this. The client liked the script font previously used. I adjusted the format of the text to fit in the layout and used it to call out a focus word in each headline.