PA Media Group - Peace and Justice: Digital and Print Campaign
The PA Media Group (PAMG) wanted marketing materials to promote their Peace + Justice in PA event. They wanted the creative to have a celebratory, positive, and moving forward vibe that showed multiculturalism, had a young/hip feel, and had realistic photos depicting togetherness and celebrating culture.
I initially designed a print spec around the concept that it would need to be adapted for many different deliverables. I wanted to include groups of friends in this ad that also featured multiculturalism, as requested.
Since this was going to be applied to a variety products (display, email, print), I wanted to have a design that could easily change based on the size of the product. With the homepage takeover in mind, I used the three images that could be broken up into the different takeover rectangle units.
Speakers were later added to the creative for both print and digital ads. The overall designs for the digital ads are similar to the print ads to bring cohesion to this marketing campaign.