Pacific Northwest Pet ER: Animated Display
The client's previous creative wasn't driving engagement and they were open to creative freedom to bring awareness to their new pet hospital and bring in new patients. I designed these ads around the client’s branding.
Using the paw print from their website as a graphic element in the background, it added visual interest and texture that wasn't distracting, as well as connecting it to the branding of their site. The images are in circle frames to tie into the paw print graphic, and they cycle through to show a variety of pets and owners. To bring additional consistency to branding, I used orange as an accent color for the text and the call to action, highlighting those areas of information.
CLICK ON ADS TO SEE ANIMATION