Serious Mental Illness Poster Campaign Concept

The responses community members have towards someone with a serious mental illness can either trigger worse behavior or help to prevent unwanted actions. There is a need to provide support, generate compassion, and lessen stigma for those affected by serious mental illness in order to change the current perception. Focusing on serious mental conditions, this campaign, sponsored by the National Alliance on Mental Illness, uses physical manipulation of design to invite viewers in and allow their perspective, experience, and engagement of each piece to be variable. By using “what if” scenarios, this campaign encourages the viewer to step into the shoes of someone with a serious mental illness to better understand what it’s like to have that particular condition and possibly recognize signs within themselves or others.