Marianna's: Homepage Takeover
The client wanted to promote their wedding services in a homepage takeover. To give the ads an elegant look, I used simple white elements that didn't distract from the image of the couple. I used line illustrations of plants to tie into the bouquet in the image and direct the eye towards the headline. The transition to the portion of the ads with the logo and call to action is reminiscent of wedding dress lace. The red in the call to action uses the red in the logo and appears painted on.