PA Media Group: Rally4Local Giveaway Campaign
The PA Media Group (PAMG) wanted to create a promotional campaign for a giveaway to win a gift card to a local business. They wanted to portray a variety of people throughout the seasons shopping at local businesses. In order to achieve this, I used the PAMG branded blue as an overlay on a blurred background with stock images of happy shoppers carrying shopping bags. The background effect also allowed for the headline to stand out. This layout was used in multiple versions to show people shopping in Spring, Summer, Fall, and Winter.